India's Premier Ramleelas Choose VAMA.app as Exclusive Digital Partner for Nationwide Streaming

In a landmark development for India's faithtech sector, VAMA.app has been selected as the exclusive live streaming partner for two of the country's most revered Ramleela productions - the iconic Lav Kush Ramlila at Delhi's Red Fort and the Grand Dharmik Ramleela. This dual partnership marks a significant milestone in VAMA's mission to bridge tradition with technology, bringing India's rich cultural tapestry to a global audience.

 The Lav Kush Ramlila at Red Fort and the Grand Dharmik Ramleela, both cornerstones of Dussehra celebrations, are renowned for their grand-scale productions, awe-inspiring sets, and mesmerising performances. Now, through VAMA.app, devotees worldwide can immerse themselves in the splendour of these sacred spectacles from October 3 to 12, 2024. Adding an interactive dimension to the viewing experience, VAMA has also launched the #VamaKiRamlila campaign. This engaging initiative invites viewers to engage with the epic tale by answering themed questions as they watch the Ramlila unfold on the VAMA app or website, with a chance to win daily smartphones and exciting prizes.

 

Ramleela, a timeless epic portraying the life of Lord Rama, Sita, Lakshman, and Hanuman, has been a cornerstone of Dussehra celebrations in India for over a century. Renowned for its grand-scale productions, awe-inspiring sets, and mesmerising performances, the event at Red Fort has long been a must-visit destination for those seeking an immersive Ramleela experience. It kicks off with the commencement of Navratri and culminates in the grand Dussehra celebrations, followed by the auspicious Bharat Milap. This year's event promises to be a spectacular fusion of tradition and technology, offering an unparalleled spiritual and cultural experience to millions around the world.

Aacharya Dev, Co-Founder, VAMA.app said, “We are delighted to bring this cherished cultural and spiritual event to a global audience through our live-streaming partnerships. This collaboration represents a bridge between our rich heritage and the digital age. Through this initiative, we're inviting the world to witness the majesty of Ramleela, fostering a global community united in cultural appreciation and spiritual growth. We're reimagining how Gen Z connects with their cultural heritage by streaming Ramleela through cutting-edge digital platforms. Our interactive campaign, #VamaKiRamlila is designed to resonate deeply with Gen Z, bridging the gap between ancient tradition and modern digital culture. By transforming Ramleela viewing from a passive experience into an interactive, social media-friendly event, we're speaking to young Indians in their native digital language. This campaign encourages active participation, allowing viewers to engage with the epic narrative through quizzes and shareable content. By leveraging the power of technology and social media, we're ensuring that the timeless wisdom of Ramleela finds a home in the fast-paced, digital world of Gen Z.”

Founded in late 2020 by Aacharya Dev, Himanshu Semwal, and Manu Jain, VAMA.app is a one-stop virtual platform that provides easy access to e-pujas, e-darshans, and astrology services, to devotees from across India. It is one of India's fastest-growing Start-ups that aims to bring the country’s most iconic temples’ services to the online medium, with a mission to make them easily accessible for devotees from all over the country. The Start-up’s emphasis is on converting the offline Mandir ecosystem to digital via content-driven products that are engaging, empowering, and habit-forming.

 

About VAMA.app

Established by Aacharya Dev, Himanshu Semwal & Manu Jain in late 2020, VAMA.app is a one-stop virtual platform that provides easy access to an array of services for one’s religious/spiritual journey. For devotees & customers from all over the world, the platform offers virtual puja remedies in temples. Through purna puja offerings, astrology services, and remedies, VAMA aims to provide a divine and fulfilling spiritual experience for its users. Based on the extensive knowledge and experience of its experts, VAMA offers solutions tailored to the needs of clients. It aspires to be a reliable and trustworthy partner ensuring that its users feel safe, understood, and connected at all times. For more information, please visit: https://www.vama.app/